We cannot deny that internet and new media have the biggest influence on our language and in communication behaviour. On the other hand, society is one of the biggest influences on the shape of our language. Nowadays, we are creating a new “figurative language” as a system of symbols to communicate. With a new symbol language we are able to express emotions, tell a story and give navigation to users. This information confirms that semiotic science is important to the design process, because that is what creates the patterns of communication. They build a link between all disciplines and interests in the problem of meaning and communication.